Coast(er)ing to success

Tip of the DayDo you need a new approach to get your organization’s name and message out there? Consider this creative example of raising awareness: a legal information drink coaster produced by the Community Advocacy & Legal Clinic (CALC) in Belleville, Ontario.

CALC learned that groups in other countries were using this strategy to reach a widespread and rural audience, so CALC decided to give it a try. They started out by producing coasters dispelling common housing myths.

The coasters contained true/false questions, such as “Can I be evicted in the winter?” as well as contact information. CALC distributed them at:

  • coffee shops
  • Internet cafes
  • libraries; and
  • constituency offices

Clinic staff and local service providers have also handed out the coasters at training sessions in their communities. As a branding effort, the coasters have helped make the CALC name and logo more familiar to local agencies as well as sharing legal information.

CALC has since produced a coaster about workers’ rights. Choosing durable material for the coasters resulted in a creative legal information product that can last for months and even years.

See CLEO’s Better Legal Information Handbook for more information on creative public legal education strategies.

What creative ideas have worked for you in getting your message out there?

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