Module 2:

Developing content

A checklist about presenting clear and effective online content

Use this checklist to review your information to see whether your online content is easy to read.

Is your information easy to scan?

use lots of white space and headings, and avoid using more than one column

Have you gotten straight to the point?

put the most important information first in case people stop reading halfway through

Is your content clear?

make sure that there are good-sized margins
use the words that your audience uses, and keep your sentences short
use half the word count (or less if possible) than you would if writing for print format

Is your content available in HTML format?

make sure that any PDF or MS Word content is also available in HTML format

Do your hyperlinks describe where they are leading to?

void using “click here” or “for more information”

Can people find your online content?

choose keywords carefully so that people can find your information
make sure that URLs closely reflect your content
choose keywords carefully so that people can find your information
make sure that URLs closely reflect your content

Have you used video, images, or multimedia?

videos and images should reinforce the text on your page, and should be captioned

This checklist is also available as a one page downloadable PDF.